- 1. Search Engine Optimization (SEO):
Optimizing website content and structure to rank higher in search engine results pages (SERPs) for relevant keywords. This helps businesses attract organic (unpaid) traffic.
- 2. Pay-Per-Click (PPC) Advertising:
A paid advertising model where businesses pay a fee each time their ad is clicked. Commonly used platforms include Google Ads and social media advertising.
- 3. Social Media Marketing:
Utilizing social media platforms to connect with a target audience, build brand awareness, and drive traffic to websites. This includes creating engaging content and running targeted ad campaigns.
- 4. Content Marketing:
Creating and distributing valuable, relevant, and consistent content (e.g., blog posts, videos, infographics) to attract and engage a specific audience. - 5. Email Marketing:
Sending targeted emails to subscribers to nurture leads, promote products or services, and build relationships with customers. - 6. Affiliate Marketing:
Partnering with affiliates who promote products or services on their platforms and earn a commission on sales generated through their referrals. - 7. Influencer Marketing:
Collaborating with individuals who have a strong online presence and influence on their audience to promote products or services.
Digital marketing involves several fields that are always in high demand. Some fields with high demand where you can seek career opportunities include email marketing, SEO, content marketing, project management, graphic designing, and UX designing.